Wassup Events
We build local events that get people out the door, and put brands right in front of them.
Case study · Audience activation
Audience activation means turning followers into people who actually show up. For the 1st Annual Twin Cities Pho Week (October 12–18, 2026), we asked 10 local pho restaurants to serve one $10 bowl each, gave the audience a free passport guide, and put a presenting sponsor in front of all of it.
Final results from Instagram, Facebook and TikTok, Sep 16 to Oct 19, 2026, as each platform reports them. *Bowl counts are estimates reported by the restaurants.
Three moves that turned an audience into foot traffic, with a sponsor at the center.
1
A free passport guide listing every spot. No sign-up, just save it and go.
2
One flat $10 bowl at 10 restaurants for one week, so there is a clear reason to visit now.
3
Shuang Hur Super Market is on every post, the guide and the Pho Week page.
Restaurants reported their own $10 bowl sales, so final numbers come in after the week ends.
Coming soon
Claw arcades across Minnesota giving out 5 free plays, January 25–31, 2027. The arcade lineup drops soon.
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